We created Free'ist because we wanted to help consumers break free from sugar and reduce their sugar intake without compromising on taste.

We wanted to provide choice and add a bit of fun to the category.
Our aim is to break down the barriers and perception that without without sugar products won't taste good.
We feel we have started to do this and our award-winning products are testament to us, however we have a long way to go and our journey is only beginning.

Our vision is to be the leading authority on sugar free and no added sugar products and to supercharge the sugar free snacking category.
We plan to do this via innovative, ground breaking first to market products.
However, taste is at heart of everything we do and is something that we don't compromise on. We are Free'ist, we are the most free...

Be good to yourself with
Free'ist logo and join us on our sugar free revolution.