FREEIST NEWS AND EVENTS

12
May

Free’ist Awarded Best New Product Launch

The annual Ulster Grocer’s Ball in support of Grocery Aid was held at the Culloden Hotel in Belfast on Friday 9th May.

Free’ist picked up the award for “Best New Product Launch”, Gerard McAdorey is pictured receiving the award on behalf of Free’ist from Miss Northern Ireland.


Our official launch took place in a sugar escape plan at Crumlin Road Gaol in November 2013 after it was recognised that there was a growing trend for free-from products in the grocery retail market, especially for an innovative range of sugar free / no added sugar products that also tasted great.

grocer awards

Since the launch in November we developed an integrated communications plan to help raise brand awareness and encourage trial amongst retailers and consumers. We have supported and sponsored many high profile events throughout NI and ROI including the annual Belfast City Marathon, Belfast Telegraph’s RunHer Event and Mark Pollock Trust; Run in the Dark.

Following on from our success, Free’ist has been listed in many groups throughout NI and ROI including Tesco, Henderson’s, Musgrave Retail Partners, Dunnes Stores, Nisa, Costcutter, BWG and other major independent retail stores.

01
Dec

Free’ist Launch

Sugar Escape Plan Unveiled at Belfast’s Crumlin Road Gaol

A tasty way for consumers to break-free from sugar was unlocked for the first time at Crumlin Road Gaol in Belfast on Friday 22 November.

The infamous gaol was the setting for the launch of Free’ist, our innovative range of sugar-free and no-added-sugar foods that don’t compromise on taste or quality. Free’ist was introduced into the marketplace after a growing demand for tasty treats within the free-from range following extensive market research and trials with consumer focus groups.

The sugar escape plan was unveiled at a briefing in the gaol for our company’s existing and potential customers.

A 13-strong brand of sugar-free cookies, chocolate, wafers and jams has been created to meet a growing demand for tasty treats, especially by consumers with conditions such as diabetes. Several of the products are also gluten-free.

The Free’ist range including four cookies – Hazelnut, Choc Chip, Choc Striped Peanut Cookies and Coconut Cookies; four chocolate bars – Smooth Milk Choc, Hazelnut Choc, Rich Dark Choc and White Strawberry;  Chocolate Wafers Bars and Chocolate Wafer Sticks; and three jams – Strawberry, Raspberry and Marmalade.

Our range has already been listed by retailers in Northern Ireland and the Republic of Ireland including Henderson’s, the Musgrave Group and Dunnes Stores. Negotiations are also well advanced with retailer’s and wholesalers in Great Britain

17
Oct

Belfast Half Marathon

Team Free’ist Take Part in Belfast Half Marathon

8 members of staff took part in the first ever Belfast Half Marathon in September 2013 in aid of Diabetes UK NI. There are currently 75,837 people in Northern Ireland living with Diabetes. Our aim was to raise money to help and support those people living with diabetes and their family.

We decided to run under the name “Team Free’ist” in association with the launch of our new sugar free / no added sugar snack range. Taking into account that the majority of staff have never took part in any running challenge, this will predominately be the biggest challenge they have faced yet. As a result of generous donations from members of the public we were able to raise a total amount of £567.23 for Diabetes UK NI.

We would like to thank everyone who helped us in this achievement