Free’ist now listed with Tesco UK-wide

“New sugar free products devised by a Belfast company are now available in Tesco stores across the UK”

Our full range of Free’ist products has been listed in 25 stores in Northern Ireland and a further 77 Tesco Stores in Britain, the deal is to be worth approximately £500,000.

Steven Murphy from Tesco said “The Free’ist range has only just launched in our stores, but it is already proving extremely popular. We are very conscious that people are adopting a healthy lifestyle and are increasingly looking for sugar free or no added sugar products and the new Free’ist range fits the bill perfectly.”

Gary Martin, our national account controller, said: “We have already made a significant investment in developing the Free’ist brand and bringing it to market in response to ever increasing consumer demand for great tasting sugar free products.

“We will continue to invest in the brand going forward via further new product development supported by an integrated communications plan to let consumers know what new products we have available.”

GM Marketing, which employs 37 from its Belfast city centre base, first brought Free’ist to market last September but the latest deal with Tesco extends its listings to Britain as well as Northern Ireland on the back of a previous agreement to list the Free’ist products in more than 100 Tesco stores in the Republic of Ireland.


Great Success at Taste of Dublin

Free’ist attended their first ever Taste of Dublin which took place recently in the Iveagh Gardens

This is the first time Free’ist attended the 4 day event which attracted more than 30,000 visitors. The event features world-class chefs, 20 of Dublin’s top restaurants and over 100 foodie exhibitors.

Pekish visitors enjoyed tasty samples of our sugar-free range and were able to take a peek at our entire range of sugar-free cookies, jams, wafers and chocolate. Below are some photos which we can share from the show.














Free’ist Awarded Best New Product Launch

The annual Ulster Grocer’s Ball in support of Grocery Aid was held at the Culloden Hotel in Belfast on Friday 9th May.

Free’ist picked up the award for “Best New Product Launch”, Gerard McAdorey is pictured receiving the award on behalf of Free’ist from Miss Northern Ireland.

Our official launch took place in a sugar escape plan at Crumlin Road Gaol in November 2013 after it was recognised that there was a growing trend for free-from products in the grocery retail market, especially for an innovative range of sugar free / no added sugar products that also tasted great.

grocer awards

Since the launch in November we developed an integrated communications plan to help raise brand awareness and encourage trial amongst retailers and consumers. We have supported and sponsored many high profile events throughout NI and ROI including the annual Belfast City Marathon, Belfast Telegraph’s RunHer Event and Mark Pollock Trust; Run in the Dark.

Following on from our success, Free’ist has been listed in many groups throughout NI and ROI including Tesco, Henderson’s, Musgrave Retail Partners, Dunnes Stores, Nisa, Costcutter, BWG and other major independent retail stores.


Free’ist Launch

Sugar Escape Plan Unveiled at Belfast’s Crumlin Road Gaol

A tasty way for consumers to break-free from sugar was unlocked for the first time at Crumlin Road Gaol in Belfast on Friday 22 November.

The infamous gaol was the setting for the launch of Free’ist, our innovative range of sugar-free and no-added-sugar foods that don’t compromise on taste or quality. Free’ist was introduced into the marketplace after a growing demand for tasty treats within the free-from range following extensive market research and trials with consumer focus groups.

The sugar escape plan was unveiled at a briefing in the gaol for our company’s existing and potential customers.

A 13-strong brand of sugar-free cookies, chocolate, wafers and jams has been created to meet a growing demand for tasty treats, especially by consumers with conditions such as diabetes. Several of the products are also gluten-free.

The Free’ist range including four cookies – Hazelnut, Choc Chip, Choc Striped Peanut Cookies and Coconut Cookies; four chocolate bars – Smooth Milk Choc, Hazelnut Choc, Rich Dark Choc and White Strawberry;  Chocolate Wafers Bars and Chocolate Wafer Sticks; and three jams – Strawberry, Raspberry and Marmalade.

Our range has already been listed by retailers in Northern Ireland and the Republic of Ireland including Henderson’s, the Musgrave Group and Dunnes Stores. Negotiations are also well advanced with retailer’s and wholesalers in Great Britain


Belfast Half Marathon

Team Free’ist Take Part in Belfast Half Marathon

8 members of staff took part in the first ever Belfast Half Marathon in September 2013 in aid of Diabetes UK NI. There are currently 75,837 people in Northern Ireland living with Diabetes. Our aim was to raise money to help and support those people living with diabetes and their family.

We decided to run under the name “Team Free’ist” in association with the launch of our new sugar free / no added sugar snack range. Taking into account that the majority of staff have never took part in any running challenge, this will predominately be the biggest challenge they have faced yet. As a result of generous donations from members of the public we were able to raise a total amount of £567.23 for Diabetes UK NI.

We would like to thank everyone who helped us in this achievement