Tag: Tesco

27
Sep

Tesco Taste Festival Triump!

Free’ist recently attended the Tesco Taste Festival which took place at Custom House Sq, Belfast and it was a fantastic success! People were loving the taste of our Sugar Free/No Added Sugar & Gluten Free Products, with many people coming back to visit our stand for some extra helpings and couldn’t believe we had such a big range which included a variety of chocolate bars, popcorns, cookies, tea biscuits and marshmallows!

Below are some of the photos from the show –

22
Jun

Sampling of the Free’ist products coming to a Tesco NI near you!

Free’ist is currently taking part in sampling events across Tesco Northern Ireland Stores to give you a taste of what our sugar free products taste like. So far, the products have been very well received with customers finding it hard to believe how sugar free products can taste so good!

Over the next 7 months, we will be sampling our scrumptious and sugar free snacks to stores all over the North – just look out for our stand in-store. You can check out the list of stores and the dates below:

The upcoming 2015 sampling events are as follows:

29th August – Enniskillen
4th September – Cookstown
11th September – Lisburn
25th September – Ballymena
23rd October – Newry
30th October – Banbridge
6th November – Craigavon
13th November – Castlereagh

The upcoming 2016 sampling events are as follows:

15th January – Newtownbreda
22nd January – Knocknagoney
29th January – Newtownards
5th February – Carrickfergus
12th February – Antrim
19th February – Northcott

30
Oct

Celebrating Taste Northern Ireland

Tesco is a major supporter of Northern Ireland suppliers and producers and spend more than £520m every year on local products and now stock around 1,200 items from 90 local suppliers.

The Tesco “Taste NI Campaign” is a great way for customers to get to know the people and the places behind their favourite local food and drink products. Free’ist have been taking part in the Tesco Local Food Market where we will be sampling in at least 50 Tesco stores over the year. The aim of the event is to promote awareness of locally produced food through sampling.

In September Free’ist also took part in their first Tesco Taste NI Food Festival held at Custome House Square which is a 2 day event complemented by entertainment and free admission to the public. It is also Northern Ireland’s biggest and only FREE celebration of local food to an urban consumer audience.

 

 

 

07
Jul

Free’ist now listed with Tesco UK-wide

“New sugar free products devised by a Belfast company are now available in Tesco stores across the UK”

Our full range of Free’ist products has been listed in 25 stores in Northern Ireland and a further 77 Tesco Stores in Britain, the deal is to be worth approximately £500,000.

Steven Murphy from Tesco said “The Free’ist range has only just launched in our stores, but it is already proving extremely popular. We are very conscious that people are adopting a healthy lifestyle and are increasingly looking for sugar free or no added sugar products and the new Free’ist range fits the bill perfectly.”

Gary Martin, our national account controller, said: “We have already made a significant investment in developing the Free’ist brand and bringing it to market in response to ever increasing consumer demand for great tasting sugar free products.

“We will continue to invest in the brand going forward via further new product development supported by an integrated communications plan to let consumers know what new products we have available.”

GM Marketing, which employs 37 from its Belfast city centre base, first brought Free’ist to market last September but the latest deal with Tesco extends its listings to Britain as well as Northern Ireland on the back of a previous agreement to list the Free’ist products in more than 100 Tesco stores in the Republic of Ireland.