“New sugar free products devised by a Belfast company are now available in Tesco stores across the UK”
Our full range of Free’ist products has been listed in 25 stores in Northern Ireland and a further 77 Tesco Stores in Britain, the deal is to be worth approximately £500,000.
Steven Murphy from Tesco said “The Free’ist range has only just launched in our stores, but it is already proving extremely popular. We are very conscious that people are adopting a healthy lifestyle and are increasingly looking for sugar free or no added sugar products and the new Free’ist range fits the bill perfectly.”
Gary Martin, our national account controller, said: “We have already made a significant investment in developing the Free’ist brand and bringing it to market in response to ever increasing consumer demand for great tasting sugar free products.
“We will continue to invest in the brand going forward via further new product development supported by an integrated communications plan to let consumers know what new products we have available.”
GM Marketing, which employs 37 from its Belfast city centre base, first brought Free’ist to market last September but the latest deal with Tesco extends its listings to Britain as well as Northern Ireland on the back of a previous agreement to list the Free’ist products in more than 100 Tesco stores in the Republic of Ireland.