sugarwise.org is a large company with the objective of increasing attention, educating and giving people options on sugar in their food and drink, and Free’ist is the first Irish snack company to join them! Moving forward the free from food company will now use the Sugarwise Kitemark certification, which will show consumers that their wide range products are fully certified as sugar free/low in sugar.
“The decision to join Sugarwise is a further demonstration of our commitment to products which are free from sugar. Our products were rigorously tested to ensure they met the Sugarwise requirements for certification” said the managing director of Free’ist, Gerard McAdorey.
Despite the fact that Free’ist products are free from sugar, evidence would suggest that customers find it difficult to find any difference in taste from other snacks!
“Most people wouldn’t even believe it were possible, but they taste exactly the same! The Sugarwise logo is a great way for these amazing products to get themselves noticed on shelf, and we are delighted that Free’ist have joined us in our mission”, said Sugarwise founder, Rend Platings.
Based on the World Health Organisation’s guidelines on sugar consumption, of which generally no more than 5% of our daily calories should come from free sugars, the Sugarwise certification is awarded to firms which produce products which meet these standards.