The annual Ulster Grocer’s Ball in support of Grocery Aid was held at the Culloden Hotel in Belfast on Friday 9th May.
Free’ist picked up the award for “Best New Product Launch”, Gerard McAdorey is pictured receiving the award on behalf of Free’ist from Miss Northern Ireland.
Our official launch took place in a sugar escape plan at Crumlin Road Gaol in November 2013 after it was recognised that there was a growing trend for free-from products in the grocery retail market, especially for an innovative range of sugar free / no added sugar products that also tasted great.
Since the launch in November we developed an integrated communications plan to help raise brand awareness and encourage trial amongst retailers and consumers. We have supported and sponsored many high profile events throughout NI and ROI including the annual Belfast City Marathon, Belfast Telegraph’s RunHer Event and Mark Pollock Trust; Run in the Dark.
Following on from our success, Free’ist has been listed in many groups throughout NI and ROI including Tesco, Henderson’s, Musgrave Retail Partners, Dunnes Stores, Nisa, Costcutter, BWG and other major independent retail stores.