Sugar Escape Plan Unveiled at Belfast’s Crumlin Road Gaol
A tasty way for consumers to break-free from sugar was unlocked for the first time at Crumlin Road Gaol in Belfast on Friday 22 November.
The infamous gaol was the setting for the launch of Free’ist, our innovative range of sugar-free and no-added-sugar foods that don’t compromise on taste or quality. Free’ist was introduced into the marketplace after a growing demand for tasty treats within the free-from range following extensive market research and trials with consumer focus groups.
The sugar escape plan was unveiled at a briefing in the gaol for our company’s existing and potential customers.
A 13-strong brand of sugar-free cookies, chocolate, wafers and jams has been created to meet a growing demand for tasty treats, especially by consumers with conditions such as diabetes. Several of the products are also gluten-free.
The Free’ist range including four cookies – Hazelnut, Choc Chip, Choc Striped Peanut Cookies and Coconut Cookies; four chocolate bars – Smooth Milk Choc, Hazelnut Choc, Rich Dark Choc and White Strawberry; Chocolate Wafers Bars and Chocolate Wafer Sticks; and three jams – Strawberry, Raspberry and Marmalade.
Our range has already been listed by retailers in Northern Ireland and the Republic of Ireland including Henderson’s, the Musgrave Group and Dunnes Stores. Negotiations are also well advanced with retailer’s and wholesalers in Great Britain